DTC Disruption on Deck: Why 2026 Is the Year Direct-to-Consumer Deck Boots Like Trudave Gear Are Taking Over
Introduction: The Changing of the Guard on America’s Docks For the better part of half a century, the hierarchy on America’s fishing docks was visually unambiguous. If you were a serious angler—or wanted to look like one—you wore the same brown-and-yellow boots that had been a staple since the 1950s. Those boots earned their reputation…
