The $100 Deck Boot Lie: Why ‘Premium’ Doesn‘t Mean What You Think It Does Anymore
Article Content: I’m going to tell you a story, and I want you to pay close attention. A few years ago, a commercial fisherman in Alaska bought a pair of premium deck boots. The brand was legendary. They‘d been on the decks of Deadliest Catch boats for decades. They were supposed to be the toughest,…
